Ford GoBike Program Registers 500 Low-Income Members

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Ford GoBike Program Registers 500 Low-Income Members


Ford GoBike


Ford GoBike registered 500 new members in its low-income program in support of their "Bike Share for All" philosophy. Since launching, Ford GoBike has received criticisms that the program is not accessible to under-deserved communities. Ford is now taking the steps to prove otherwise.
Bike Share for All is a program that gives "all low-income riders a chance to qualify for a $5 first-year membership, paying $5 per month after that." In addition, campus students have the option to purchase this membeship as well. Overall, this offer is significantly cheaper than the standard membership, which is $149 a year. 
The article directly states, "In an email, city transportation manager Farid Javandel described the reactions to the Ford GoBike program as mostly positive, aside from the initial backlash that he said is typical of new bike-sharing systems in the first few weeks."
“We have received requests for more stations in North Berkeley, and also some concerns about the repurposing of on-street parking spaces into bike-share stations,” Javandel added in the email.
Other programs in the bicycle industry are praising the Ford GoBike Program. Sam Salzeider, general manager of Mike’s Bikes of Berkeley, said in an email that "the program can help people to “fall in love” with cycling and creates new customers."
However, as with most things, there are recent criticisms as well. Critcs argue that the program is not accessible in low-income areas and that the new technology could harm the culture in historical districts, such as The Mission District. Overall though, the reactions have been more positive than negative - this is key to monitor in order to continue the positive impression of the Ford GoBike and the Ford brand. 
Ford GoBike Facebook Post

Ford GoBike Facebook Post

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*all metrics found on buzzsumo.com

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