It's Complicated for Ford GoBike

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It's Complicated for Ford GoBike

Ford GoBike seems to be on top of the marketing and image of the product more recently. Just take a look at this post on twitter.

The bike share program really seems to be pushing to improve their image and expand users. If your a business you can also partner with the bike share program so your employees can ride. This promotion is being pushed to businesses as an added benefit the company can do for their employees.

But Ford faces a problem with other bike share programs. Here is a lime bike outside of the area where Lime bikes are distributed.

And here is a map showing where Ford is and where the other bike share programs are.

The point is that the Ford GoBike program is working to be a solution for the whole bay area but between competition, the bicycling share program's slow expansion through the Bay area and dicey politics surrounding contracts. It will be interesting to see if the program will be what the Ford would like or fall short. This post is not meant to show any one side but to point out that the bike share environment in the Bay area and San Francisco is complicated.

As a side note, while working on this post found this funny picture.






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