GoBike Brand

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Brand Transition
Ford has been one of the auto giants in the United States for over 100 years. However, in order to stay competitive in the market, Ford is transitioning from purely an auto company to a more eco-friendly company for active millennials.


Ford is known for gas guzzling cars, and in today's society not being seen as eco-friendly hurts sales. The Ford GoBike not only hops on the hot trend of bike sharing networks, but also helps the brand in becoming a sustainable, eco-friendly company. In addition, the bikes provide cheap and effective advertisement for the brand. The GoBike is being tested in the Bay Area and may be expanded in coming years. It will be interesting to see where Ford takes this project!







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