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FordGoBikes and Past Vandalism in San Francisco Bike Share

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Ford GoBikes and Past Vandalism Our second brand updated discusses the backlash the Ford GoBike received earlier this summer. In recent months not everything for Ford’s Bike sharing program has gone well. For some locals, the new bike program has become the embodiment of gentrification. Communities in the bay have seen rapid change in the last few years. The large tech companies in the area push many to move further out of the city and in some cases on to the street. The bikes are seen as a symbol for what’s pushing communities and heritage out of the Bay. Since the launch, there have been a number of vandalisms to the bikes. In Oakland, a Ford GoBike was through into Lake Merritt. Elsewhere, the tires at GoBike dock were slashed.    In Dolores Park in San Francisco, tires were also gashed. In the Mission, a GoBike was hung in a tree as if it were being lynched. Most vandalism has occurred around San Francisco and what interesting is Motivate expecte...
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It's Complicated for Ford GoBike

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It's Complicated for Ford GoBike Ford GoBike seems to be on top of the marketing and image of the product more recently. Just take a look at this post on twitter. The bike share program really seems to be pushing to improve their image and expand users. If your a business you can also partner with the bike share program so your employees can ride. This promotion is being pushed to businesses as an added benefit the company can do for their employees. But Ford faces a problem with other bike share programs. Here is a lime bike outside of the area where Lime bikes are distributed. And here is a map showing where Ford is and where the other bike share programs are. The point is that the Ford GoBike program is working to be a solution for the whole bay area but between competition, the bicycling share program's slow expansion through the Bay area and dicey politics surrounding contracts. It will be interesting to see if the program will be what the Ford would like o...
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Ford GoBike User Speaks Highly of Service

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Ford GoBike User Speaks Highly of Service On October 1st, Dane Holewinski, a Ford GoBike user, wrote a Facebook post that some highly of the Ford GoBike. This has been one of the first posts from a Ford GoBike user that directly expressed their experience using the service. Dane had great things to say, sparked engagement amongst his followers, and overall, presented the Ford GoBike brand in a very positive light.  Below, you will find screen shots of his post. He points out how he feels "happier, healthier, more efficient and saves money" because of Ford GoBike. He discusses the benefits of biking specifically, then dives deeper into the benefits of bike sharing as a whole. He ends the post with screenshots of travels and of the bikes themselves. Shown below are the comments/engagements on his post. Overall, it brought about positive responses and great conversation.   From Ford GoBike's perspective, this is a great brand enhancer. T...
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