GoBike Updates

By

Brand Updates

Starting September 1st, we will be providing weekly insight on the customer experience of the bike, such as customer reviews and/or comments and recent photos that have been posted on social media by Ford’s followers. In addition, we will also provide insight about Ford GoBike’s marketing campaign/activity and current PR position.

Image result for gobike

Comments

Post a Comment

Popular posts from this blog

FordGoBikes and Past Vandalism in San Francisco Bike Share

By
Image
Ford GoBikes and Past Vandalism Our second brand updated discusses the backlash the Ford GoBike received earlier this summer. In recent months not everything for Ford’s Bike sharing program has gone well. For some locals, the new bike program has become the embodiment of gentrification. Communities in the bay have seen rapid change in the last few years. The large tech companies in the area push many to move further out of the city and in some cases on to the street. The bikes are seen as a symbol for what’s pushing communities and heritage out of the Bay. Since the launch, there have been a number of vandalisms to the bikes. In Oakland, a Ford GoBike was through into Lake Merritt. Elsewhere, the tires at GoBike dock were slashed.    In Dolores Park in San Francisco, tires were also gashed. In the Mission, a GoBike was hung in a tree as if it were being lynched. Most vandalism has occurred around San Francisco and what interesting is Motivate expected the For
Read more

It's Complicated for Ford GoBike

By
Image
It's Complicated for Ford GoBike Ford GoBike seems to be on top of the marketing and image of the product more recently. Just take a look at this post on twitter. The bike share program really seems to be pushing to improve their image and expand users. If your a business you can also partner with the bike share program so your employees can ride. This promotion is being pushed to businesses as an added benefit the company can do for their employees. But Ford faces a problem with other bike share programs. Here is a lime bike outside of the area where Lime bikes are distributed. And here is a map showing where Ford is and where the other bike share programs are. The point is that the Ford GoBike program is working to be a solution for the whole bay area but between competition, the bicycling share program's slow expansion through the Bay area and dicey politics surrounding contracts. It will be interesting to see if the program will be what the Ford would like o
Read more

What Do Ford Go Bike Reviews Say?

By
Image
Ford Go Bike yelp & App Reviews  With the bad press surrounding Ford GoBike, you would think the reviews would be negative, but that's not we are finding. last week we looked into user posts on Facebook showing the positive interaction many have been having with the bike-share program in San Francisco. So we decided to keep looking to see if this was the same for other ratings as well. What we found was...well the same. On every platform for rating apps, the user experiences tend to be great. Android showed a 4.2 .  While the Apple App Store showed nearly a perfect ratting on the current version of the Ford GoBike App. On Yelp the Ford bike-share program pulled a rating of 3.5. While not great it is much higher than the what the news surrounding the Ford GoBike would lead you to think. So why is the news so negative if users are having a good time with the new bike share? Well, it seems the issues are the adoption of change and overall issues in San Francisco spil
Read more