Moving Transportation FORDward with GoBikes

FordGoBike Expansion Plans Expansion Plans Our first brand update discusses the recent announcement to offer and expand the GoBike in new locations. Ford states that a driving desire for their expansion is to be located in all types of communities, with an aim to make transportation around San Francisco attainable for everyone. "Committed to ensuring bike share is equitable, accessible, and reflects the diversity of the communities it serves. As part of this commitment, at least 20% of the bikes in the Ford GoBike program will be located in MTC designated “communities of concern.” Motivate will also be offering Bike Share For All – our $5 first-year membership for low-income residents." Linked below you can find the expansion plans for both the San Francisco, San Jose, and East Bay areas. Ford GoBike states that by 2018, there will be 7,000 Ford GoBikes across the three cities. Specifically, there will be 300+ new stations in San Francisco, 120+ new stations in the...

Brand’s Brief History Ford: Ford Motor Company was founded by Henry Ford 1903. Ford’s first model was the model A. It was not until the Model T that Ford saw huge success. Since then, Ford has remained fairly stable. The quality and image of Ford dropped during the 80s and 90s due to bad quality control. However, executive shifts in the company over the years allowed Ford to gain their quality reputation back in the eyes of consumers. Today, Ford is pushing to be seen as more eco friendly, and one of these initiatives is the Ford GoBike. Find more in-depth information about the history of Ford at Ford.com. The Ford GoBike Ford GoBike is the Bay Area's bike share system. Bike Share was introduced in 2013 as a pilot program for the region, with 700 bikes and 70 stations across San Francisco and San Jose. In 2017, Ford GoBike will be releasing bike share in the Bay Area with 7,000 bikes across San Francisco, the East Bay and San Jose. Ford GoBike is expected to become...

Brief Description of the Transition Ford has been one of the auto giants in the United States for over 100 years. However, in order to stay competitive in the market, Ford is transitioning from purely an auto company to a more eco-friendly company for active millennials. Ford is know for gas guzzling cars, and in today's society not being seen as eco-friendly hurts sales. The Ford GoBike not only hops on the hot trend of bike sharing networks, but also helps the brand in becoming a sustainable, eco-friendly company. In addition, the bikes provide cheap and effective advertisement for the brand. The GoBike is being tested in the Bay area and may be expanded in coming years. It will be interesting to see where Ford takes this project!

Weekly Update on the Brand Starting September 1st, we will be providing weekly insight on the customer experience of the bike, such as customer reviews and/or comments and recent photos that have been posted on social media by Ford’s followers. In addition, we will also provide insight about Ford GoBike’s marketing campaign/activity and current PR position.